Tap into almost 100 years of expertise and innovation for your home
For almost a century, Altaïr has offered homes a helping hand with products that clean, improve and protect, combining performance with responsibility. Our iconic brands – Starwax, Briochin, Marcel’s Green Soap and K.Pro – have become real love brands, chosen by our passionate consumers for their know-how, authenticity and ability to innovate. They are the embodiment of modern, responsible and forward-looking hardware products.
Just as house-proud as you are
Starwax has been providing comprehensive solutions since 1946 to help maintain and care for every corner of the home. Designed for those who are passionate about performance, our ranges provide expert solutions to everyday challenges.
Today, we have taken this one step further by making ecodesign the driving force for transformation. We are revising our formulas and our packaging, reducing our impact and encouraging our partners to engage in more eco-friendly practices.
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Pioneer in home cleaning and maintenance since 1919
For over a century, Briochin has epitomised the authenticity and effectiveness of French household products. With solutions that cover every possible household need, the brand combines traditional know-how and innovation to meet modern-day demands. True to its origins, Briochin is committed to reducing its environmental impact and promoting eco-friendly practices to be able to provide the very best in hardware and household products in a green and sustainable way.
Feel Good Cleaning !
Here at Marcel, we believe cleaning your home should be easy, fun… and smell good! Since 2016 we have been crafting plant-based soaps and detergents with a lovely lather, designed to give results and pleasure with every wipe. Our dispensers are made from 100% recycled plastic, and thanks to our refills, you can save up to 79% in plastic. Less waste, more joy!
Just what you need, where you need it
For over 55 years, K.Pro has been protecting homes from pests with solutions that are targeted, effective and safe. The insecticide expert brand in France, K.Pro combines performance and quality for peace of mind in your home.
Today, we are breaking new ground to combine performance with responsibility: plant-based ingredients, precious minerals, 100% recycled packaging and no more overpackaging. Because peace of mind deserves trustworthy solutions designed for tomorrow.
Don’t throw it, repair it
A leading name in France for 75 years, Sinto encourages home improvement and long-lasting fixes rather than replacement. Sinto’s product offering efficiently repairs a variety of materials, providing solutions adapted to meet the needs of DIYers, novices and more experienced users alike.
The leading name in home protection
Oro has been developing a wide range of insecticides and laundry detergents to care for and protect the home since 1955. With more than 50 years of expertise behind us, we continue to innovate to offer effective solutions and to ensure the satisfaction of our customers based in over 40 countries around the world.
Spotless cleaning, brilliant shine
An iconic Spanish brand, Tenn provides multi-surface, bio-alcohol-based detergents for flawless cleaning and lasting shine. With effective formulas and 100% recycled packaging, Tenn combines performance and environmental responsibility to care for every corner of the home.
France’s four-season fire expert
Harris offers solutions tailored to your needs all year-round, encompassing firelighter cubes, liquids and gels, as well as detergents, combining performance, effectiveness and ease of use.
As a historical market player, we never cease to innovate to offer products that merge natural components with ecodesign, whilst never failing to respond to the needs of our consumers.
Performance that cleans your dishes and cares for your hands
You can trust Mistol to offer the best choice to wash and protect your dishes, whilst also caring for your hands. Now a leading name in the washing-up liquid segment, Mistol sets itself apart with its highly concentrated formulas and unrivalled removal of grease and grime.
The environmental qualities and attributes of our products