Briochin reinvents laundry care with three new formulas inspired by ingredients

True to its heritage since 1919, Briochin expands its “Laundry Boosters” range with three new references combining tradition and innovation. The brand is cementing its position as the leading eco-friendly brand in the laundry care market.

Simple, effective and responsible formulas

From April, Briochin launches the Super Stain-Removing Dose with baking soda (+51% effectiveness on certain stains), the Super Whitening Dose with sodium percarbonate, and the Sodium Percarbonate Powder in a large family-size 900 g format. Ready to use, made with 95 to 100% natural-origin ingredients and Ecocert certified, they meet the expectations of households looking for both performance and environmental responsibility.

A range making its mark on the market

With these launches, the range now includes seven references. In a market estimated at €169 million, Briochin holds 7th place and strengthens its position as the eco-friendly leader in laundry care.

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