Briochin innovates for Spring Cleaning: reformulation and refills for its must-haves

For Spring Cleaning season, Briochin unveils the new formula of its Universal Cleaner and launches refills for its two flagship products — a further step in the brand’s commitment to environmental responsibility.

A Universal Cleaner that’s even more effective and now Ecocert certified

Reformulated with 99% natural-origin ingredients, the Universal Cleaner now carries Ecocert certification and comes in a 100% recycled and recyclable bottle. The range has seen +7% value growth and now includes six references.

The refill: a simple gesture for the planet and the wallet

For both the Universal Cleaner and the Bathroom Cleaner, Briochin now offers practical refills that save 76% plastic compared to a standard format. Bottles can be refilled up to 10 times, making each everyday gesture as economical as it is eco-friendly.

[Download the full press release]