{"id":4190,"date":"2025-10-22T12:56:19","date_gmt":"2025-10-22T10:56:19","guid":{"rendered":"https:\/\/groupe-altair.com\/les-marques\/"},"modified":"2026-01-30T11:01:39","modified_gmt":"2026-01-30T10:01:39","slug":"the-brands","status":"publish","type":"page","link":"https:\/\/groupe-altair.com\/en\/the-brands\/","title":{"rendered":"The brands"},"content":{"rendered":"\n
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Tap into almost<\/span> 100 years of expertise and innovation for your home<\/span><\/h2>\n
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For almost a century, Alta\u00efr has offered homes a helping hand with products that clean, improve and protect, combining performance with responsibility. Our iconic brands \u2013 Starwax, Briochin, Marcel\u2019s Green Soap and K.Pro<\/strong> \u2013 have become real love brands<\/strong>, chosen by our passionate consumers for their know-how, authenticity and ability to innovate. They are the embodiment of modern, responsible and forward-looking hardware products.<\/p>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n\n

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Just as house-proud as you are<\/h2>\n
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Starwax has been providing comprehensive solutions<\/strong> since 1946 to help maintain and care for every corner of the home. Designed for those who are passionate about performance, our ranges provide expert solutions to everyday challenges.
\nToday, we have taken this one step further by making ecodesign the driving force for transformation.<\/strong> We are revising our formulas and our packaging, reducing our impact and encouraging our partners to engage in more eco-friendly practices.
\nVisit our website<\/p>\n <\/div>\n View the website<\/a>\n <\/div>\n\n <\/div>\n<\/section>\n\n

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