{"id":4198,"date":"2025-10-22T12:52:21","date_gmt":"2025-10-22T10:52:21","guid":{"rendered":"https:\/\/groupe-altair.com\/le-groupe\/"},"modified":"2026-04-17T15:00:34","modified_gmt":"2026-04-17T13:00:34","slug":"the-group","status":"publish","type":"page","link":"https:\/\/groupe-altair.com\/en\/the-group\/","title":{"rendered":"The group"},"content":{"rendered":"\n
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Our<\/span> mission<\/h2>\n
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Alta\u00efr is reinventing cleaning and maintenance to care for the home, people and the planet. Driven by our mission statement, \u2013 To share our passion for cleaning<\/strong> \u2013 we develop solutions that combine efficiency, responsibility and respect for ecosystems.
\nWith the help of our iconic brands, we offer a comprehensive range of products to clean, improve and care for your home as part of everyday life. Our ambition: to reduce our environmental footprint, inform and rally our partners, and provide our employees with an inclusive, stimulating setting to build a cleaner and more sustainable future together.<\/p>\n \n Learn about the values we live by <\/a>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n\n

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Here at Alta\u00efr, we believe it is possible to reconcile economic performance, industry standards and corporate responsibility. Supported by iconic brands including Starwax, Briochin, Marcel\u2019s Green Soap and K.pro, our trademark encapsulates our group pledge: \u2018Clean. The right way.\u2019: to offer effective and authentic cleaning solutions that care for the planet. Our ambition is clear: to make Alta\u00efr the leader in Europe for cleaner, safer and more sustainable household cleaning.<\/p>\n

\n \u00c9tienne SACILOTTO<\/span>\n CEO<\/span>\n <\/p>\n <\/blockquote>\n\n <\/div>\n<\/section>\n\n\n\n\n\n\n\n

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Our<\/span> brands<\/h2>\n
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9 stellar brands<\/strong> for a spotless and sustainable home. Each and every one of our brands enables us to offer solutions which combine performance and rigour with a limited impact on the planet. Conceived with today’s consumer in mind, our brands incorporate technical know-how, authenticity in the formulas and a commitment to corporate responsibility.<\/p>\n

Renowned for their performance, our brands are leading names in their respective markets in France and Europe. Underpinned by an ecodesign approach, they reflect our vision of modern, responsible and forward-looking household products.<\/p>\n <\/div>\n \n Find out more <\/a>\n <\/div>\n\n

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\n Enter into the world<\/strong>\n

of our brands and discover what makes them unique, innovative and responsible<\/p>\n <\/div>\n <\/div>\n <\/div>\n\n <\/div>\n<\/section>\n\n\n\n\n\n\n\n\n\n\n

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Our<\/span> pledges<\/h2>\n
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Our claim: to combine performance, authenticity and a positive impact.<\/strong> Here at Alta\u00efr, we believe it is possible to reconcile high standards, authenticity and environmental awareness. This is why we develop solutions that take care of the home without compromise between performance and responsibility through our iconic brands such as Starwax, Briochin and Marcel\u2019s Green Soap.
\nOur ambition: to contribute to creating a more sustainable way of life<\/strong> by offering products that improve everyday living but that also care for our environment. Because a clean home begins with informed choices.<\/p>\n <\/div>\n \n Find out more <\/a>\n <\/div>\n\n

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\n Learn about<\/strong>\n

our pledges for a positive and sustainable impact<\/p>\n <\/div>\n <\/div>\n <\/div>\n\n <\/div>\n<\/section>\n\n\n\n\n\n

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International reach<\/h2>\n
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Operating in 45 countries<\/strong> already, the Alta\u00efr group is continuing on its worldwide trajectory for growth by building a network of subsidiaries in Poland, Belgium, the Netherlands and Spain, and of strategic partners in Europe and beyond.
\nOur ambition: to offer tried and tested solutions on new markets, whilst fulfilling our pledge for a cleaner, safer world.<\/strong><\/p>\n <\/div>\n <\/div>\n\n

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\n 6 subsidiaries and 3 factories<\/strong>\n

amongst our 45 distributor countries<\/p>\n <\/div>\n <\/div>\n <\/div>\n\n <\/div>\n<\/section>\n\n\n\n\n

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And multichannel<\/h2>\n

In a constantly evolving market, our company relies on a multichannel distribution strategy<\/strong>, designed to ensure greater accessibility to our products whilst meeting the specific expectations of each type of consumer.
\nAs such, our products can be found on key distribution channels:<\/strong><\/p>\n <\/div>\n\n

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Food superstores<\/h3>\n

for optimum visibility and widespread accessibility<\/p>\n <\/article>\n

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Specialised networks<\/h3>\n

that place value on product expertise and personal consultation<\/p>\n <\/article>\n

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Digital channels<\/h3>\n

that offer flexibility, quick response times and permanent availability<\/p>\n <\/article>\n <\/div>\n \n

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This diversified set-up is testament to our desire to ensure a strong presence throughout the buying process<\/strong>, combining sales performance with proximity to our customers. Our multichannel presence is a key strategic lever in supporting the growth of our brands and increasing the satisfaction of our partners.<\/p>\n <\/div>\n <\/figure>\n\n <\/div>\n<\/section><\/div><\/div>\n\n\n

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