{"id":4206,"date":"2025-10-22T12:52:13","date_gmt":"2025-10-22T10:52:13","guid":{"rendered":"https:\/\/groupe-altair.com\/accueil\/"},"modified":"2026-04-17T15:00:04","modified_gmt":"2026-04-17T13:00:04","slug":"home","status":"publish","type":"page","link":"https:\/\/groupe-altair.com\/en\/","title":{"rendered":"Home"},"content":{"rendered":"    <section class=\"brands\">\n                    <div class=\"brands__title row\">\n                                    <h2>The <strong>brands<\/strong><\/h2>\n                                                    <p>Here at Alta\u00efr we are passionate about transforming each and every home into a clean, balanced, healthy and sustainable place to be. With the help of our iconic brands, we develop solutions which combine innovation, performance and respect for the environment resulting in high quality and eco-friendly cleaning and maintenance.<\/p>\n                            <\/div>\n        \n        <div class=\"brands__wrapper\">\n            <div class=\"brands__inner brands__inner--first\">\n                                    <figure class=\"brand\">\n                        <img decoding=\"async\" src=\"https:\/\/groupe-altair.com\/wp-content\/uploads\/2025\/10\/logo-starwax.svg\" alt=\"Logo de starwax\">\n                    <\/figure>\n                                    <figure class=\"brand\">\n                        <img decoding=\"async\" src=\"https:\/\/groupe-altair.com\/wp-content\/uploads\/2025\/10\/logo-briochin.svg\" alt=\"Logo de briochin\">\n                    <\/figure>\n                                    <figure class=\"brand\">\n                        <img decoding=\"async\" src=\"https:\/\/groupe-altair.com\/wp-content\/uploads\/2025\/10\/logo-marcels-green-soap.svg\" alt=\"Logo de marcels-green-soap\">\n                    <\/figure>\n                                    <figure class=\"brand\">\n                        <img decoding=\"async\" src=\"https:\/\/groupe-altair.com\/wp-content\/uploads\/2025\/11\/logo_kpro.svg\" alt=\"Logo de kpro\">\n                    <\/figure>\n                            <\/div>\n\n            <div class=\"brands__inner brands__inner--grid\">\n                                    <figure class=\"brand\">\n                        <img decoding=\"async\" src=\"https:\/\/groupe-altair.com\/wp-content\/uploads\/2025\/10\/logo-sinto.svg\" alt=\"Logo de sinto\">\n                    <\/figure>\n                                    <figure class=\"brand\">\n                        <img decoding=\"async\" src=\"https:\/\/groupe-altair.com\/wp-content\/uploads\/2025\/10\/logo-oro.svg\" alt=\"Logo de oro\">\n                    <\/figure>\n                                    <figure class=\"brand\">\n                        <img decoding=\"async\" src=\"https:\/\/groupe-altair.com\/wp-content\/uploads\/2025\/10\/logo-tenn.svg\" alt=\"Logo de tenn\">\n                    <\/figure>\n                                    <figure class=\"brand\">\n                        <img decoding=\"async\" src=\"https:\/\/groupe-altair.com\/wp-content\/uploads\/2025\/11\/Logo-Harris.svg\" alt=\"Logo de  Harris\">\n                    <\/figure>\n                                    <figure class=\"brand\">\n                        <img decoding=\"async\" src=\"https:\/\/groupe-altair.com\/wp-content\/uploads\/2025\/11\/Logo_mistol.svg\" alt=\"Logo de mistol\">\n                    <\/figure>\n                            <\/div>\n        <\/div>\n    <\/section>\n\n\n<section class=\"slider\">\n    <div class=\"swiper\">\n        <div class=\"swiper-wrapper\">\n\n                                            <div class=\"slider__item swiper-slide slide-1 \" >\n                                            <img decoding=\"async\" src=\"https:\/\/groupe-altair.com\/wp-content\/uploads\/2025\/10\/altair-slider-briochin.webp\" alt=\"\" \/>\n                                        <div class=\"slider__content container\">\n                        <div class=\"row\">\n                            <div class=\"slider__text\">\n                                <h2>Our <strong>pledges<\/strong><\/h2>\n                                <p>Our corporate, societal and environmental pledges are centred around three key areas:<\/p>\n                            <\/div>\n                            <div class=\"slider__buttons\">\n                                                                                                        <a href=\"https:\/\/groupe-altair.com\/en\/our-pledges\/#planete\" class=\"cta\" target=\"_self\"\n                                       style=\"--cta-color: #74903b\"                                    >\n                                        The planet                                    <\/a>\n                                                                        <a href=\"https:\/\/groupe-altair.com\/en\/our-pledges\/#consumers\" class=\"cta\" target=\"_self\"\n                                       style=\"--cta-color: #74903b\"                                    >\n                                        Consumers                                     <\/a>\n                                                                        <a href=\"https:\/\/groupe-altair.com\/en\/our-pledges\/#employees\" class=\"cta\" target=\"_self\"\n                                       style=\"--cta-color: #74903b\"                                    >\n                                        Employees                                    <\/a>\n                                                                                                <\/div>\n                        <\/div>\n                    <\/div>\n                <\/div>\n                                <div class=\"slider__item swiper-slide slide-2 slide-gradient\" style=\"--color-start:#1851b3; --color-end:#0091d7\">\n                                        <div class=\"slider__content container\">\n                        <div class=\"row\">\n                            <div class=\"slider__text\">\n                                <h2>The <strong>group<\/strong><\/h2>\n                                <p>Since 1946, the Alta\u00efr Group has made it their mission to satisfy your cleaning requirements by providing solutions to upgrade, purify, protect and improve your home.<\/p>\n                            <\/div>\n                            <div class=\"slider__buttons\">\n                                                                                                        <a href=\"https:\/\/groupe-altair.com\/en\/the-group\" class=\"cta\" target=\"_self\"\n                                       style=\"--cta-color: #009fe3\"                                    >\n                                        Find out more                                    <\/a>\n                                                                                                <\/div>\n                        <\/div>\n                    <\/div>\n                <\/div>\n                                <div class=\"slider__item swiper-slide slide-3 \" >\n                                            <img decoding=\"async\" src=\"https:\/\/groupe-altair.com\/wp-content\/uploads\/2025\/10\/altair-slider-badge.webp\" alt=\"\" \/>\n                                        <div class=\"slider__content container\">\n                        <div class=\"row\">\n                            <div class=\"slider__text\">\n                                <h2>Our <strong>talents<\/strong><\/h2>\n                                <p>There are 490 employees at Alta\u00efr who contribute to the growth and success of the group.  Apply now<\/p>\n                            <\/div>\n                            <div class=\"slider__buttons\">\n                                                                                                        <a href=\"https:\/\/groupe-altair.com\/en\/contact\/\" class=\"cta\" target=\"_self\"\n                                       style=\"--cta-color: #2d6579\"                                    >\n                                        Apply now                                    <\/a>\n                                                                                                <\/div>\n                        <\/div>\n                    <\/div>\n                <\/div>\n                                    <\/div>\n        <div class=\"container slider__nav\">\n            <div class=\"row\">\n                <div class=\"swiper-pagination\"><\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n<section class=\"news\">\n    <div class=\"news__title row\">\n        <h2>Latest <strong>news<\/strong><\/h2>\n        <p>\n            Read about our news, our latest innovations and highlights for the Alta\u00efr group.        <\/p>\n    <\/div>\n\n    <div class=\"news__list swiper\">\n        <div class=\"swiper-wrapper\">\n                                <div class=\"swiper-slide\">\n                            <a href=\"https:\/\/groupe-altair.com\/en\/2025-csr-report-altair-group-publishes-proof-through-action\/\" class=\"article cat-54\"\n       style=\"--cat-color: #68c2a8\">\n        <div class=\"article__container\">\n\n                            <figure>\n                    <img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1707\" src=\"https:\/\/groupe-altair.com\/wp-content\/uploads\/2026\/04\/AdobeStock_487305431-scaled.jpeg\" class=\"attachment-full size-full wp-post-image\" alt=\"\" srcset=\"https:\/\/groupe-altair.com\/wp-content\/uploads\/2026\/04\/AdobeStock_487305431-scaled.jpeg 2560w, https:\/\/groupe-altair.com\/wp-content\/uploads\/2026\/04\/AdobeStock_487305431-300x200.jpeg 300w, https:\/\/groupe-altair.com\/wp-content\/uploads\/2026\/04\/AdobeStock_487305431-1024x683.jpeg 1024w, https:\/\/groupe-altair.com\/wp-content\/uploads\/2026\/04\/AdobeStock_487305431-768x512.jpeg 768w, https:\/\/groupe-altair.com\/wp-content\/uploads\/2026\/04\/AdobeStock_487305431-1536x1024.jpeg 1536w, https:\/\/groupe-altair.com\/wp-content\/uploads\/2026\/04\/AdobeStock_487305431-2048x1365.jpeg 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/>                <\/figure>\n            \n            <figcaption>\n                                    <span class=\"article__cat\" style=\"color: #68c2a8\">\n                        CSR                    <\/span>\n                \n                <div class=\"article__content\">\n                    <div class=\"article__title\">\n                        <span class=\"article__date\">22 April 2026<\/span>\n                        <h3>2025 CSR Report: Alta\u00efr Group publishes &#8220;Proof Through Action&#8221;<\/h3>\n                        <span class=\"article__subtitle\"><\/span>\n                    <\/div>\n                    <button class=\"article__btn\">Read more<\/button>\n                <\/div>\n            <\/figcaption>\n        <\/div>\n    <\/a>\n                    <\/div>\n                                    <div class=\"swiper-slide\">\n                            <a href=\"https:\/\/groupe-altair.com\/en\/starwax-launches-its-maxi-format-dehumidifier-performance-and-design-for-large-spaces\/\" class=\"article cat-1\"\n       style=\"--cat-color: \">\n        <div class=\"article__container\">\n\n                            <figure>\n                    <img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"2000\" src=\"https:\/\/groupe-altair.com\/wp-content\/uploads\/2026\/04\/1077_A02.jpg\" class=\"attachment-full size-full wp-post-image\" alt=\"\" srcset=\"https:\/\/groupe-altair.com\/wp-content\/uploads\/2026\/04\/1077_A02.jpg 2000w, https:\/\/groupe-altair.com\/wp-content\/uploads\/2026\/04\/1077_A02-300x300.jpg 300w, https:\/\/groupe-altair.com\/wp-content\/uploads\/2026\/04\/1077_A02-1024x1024.jpg 1024w, https:\/\/groupe-altair.com\/wp-content\/uploads\/2026\/04\/1077_A02-150x150.jpg 150w, https:\/\/groupe-altair.com\/wp-content\/uploads\/2026\/04\/1077_A02-768x768.jpg 768w, https:\/\/groupe-altair.com\/wp-content\/uploads\/2026\/04\/1077_A02-1536x1536.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\" \/>                <\/figure>\n            \n            <figcaption>\n                                    <span class=\"article__cat\" style=\"color: \">\n                        Non cat\u00e9goris\u00e9                    <\/span>\n                \n                <div class=\"article__content\">\n                    <div class=\"article__title\">\n                        <span class=\"article__date\">17 April 2026<\/span>\n                        <h3>Starwax launches its Maxi-Format dehumidifier: performance and design for large spaces<\/h3>\n                        <span class=\"article__subtitle\"><\/span>\n                    <\/div>\n                    <button class=\"article__btn\">Read more<\/button>\n                <\/div>\n            <\/figcaption>\n        <\/div>\n    <\/a>\n                    <\/div>\n                                    <div class=\"swiper-slide\">\n                            <a href=\"https:\/\/groupe-altair.com\/en\/sinto-auto-enters-the-diy-retail-market\/\" class=\"article cat-1\"\n       style=\"--cat-color: \">\n        <div class=\"article__container\">\n\n                            <figure>\n                    <img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/groupe-altair.com\/wp-content\/uploads\/2026\/04\/SINTO-AUTO-1.jpg\" class=\"attachment-full size-full wp-post-image\" alt=\"\" srcset=\"https:\/\/groupe-altair.com\/wp-content\/uploads\/2026\/04\/SINTO-AUTO-1.jpg 800w, https:\/\/groupe-altair.com\/wp-content\/uploads\/2026\/04\/SINTO-AUTO-1-300x200.jpg 300w, https:\/\/groupe-altair.com\/wp-content\/uploads\/2026\/04\/SINTO-AUTO-1-768x512.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/>                <\/figure>\n            \n            <figcaption>\n                                    <span class=\"article__cat\" style=\"color: \">\n                        Non cat\u00e9goris\u00e9                    <\/span>\n                \n                <div class=\"article__content\">\n                    <div class=\"article__title\">\n                        <span class=\"article__date\">17 April 2026<\/span>\n                        <h3>Sinto Auto enters the DIY retail market<\/h3>\n                        <span class=\"article__subtitle\"><\/span>\n                    <\/div>\n                    <button class=\"article__btn\">Read more<\/button>\n                <\/div>\n            <\/figcaption>\n        <\/div>\n    <\/a>\n                    <\/div>\n                                    <div class=\"swiper-slide\">\n                            <a href=\"https:\/\/groupe-altair.com\/en\/briochin-innovates-for-spring-cleaning-reformulation-and-refills-for-its-must-haves\/\" class=\"article cat-1\"\n       style=\"--cat-color: \">\n        <div class=\"article__container\">\n\n                            <figure>\n                    <img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"2560\" src=\"https:\/\/groupe-altair.com\/wp-content\/uploads\/2026\/04\/DSC09432-2-scaled.jpg\" class=\"attachment-full size-full wp-post-image\" alt=\"\" srcset=\"https:\/\/groupe-altair.com\/wp-content\/uploads\/2026\/04\/DSC09432-2-scaled.jpg 1920w, https:\/\/groupe-altair.com\/wp-content\/uploads\/2026\/04\/DSC09432-2-225x300.jpg 225w, https:\/\/groupe-altair.com\/wp-content\/uploads\/2026\/04\/DSC09432-2-768x1024.jpg 768w, https:\/\/groupe-altair.com\/wp-content\/uploads\/2026\/04\/DSC09432-2-1152x1536.jpg 1152w, https:\/\/groupe-altair.com\/wp-content\/uploads\/2026\/04\/DSC09432-2-1536x2048.jpg 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/>                <\/figure>\n            \n            <figcaption>\n                                    <span class=\"article__cat\" style=\"color: \">\n                        Non cat\u00e9goris\u00e9                    <\/span>\n                \n                <div class=\"article__content\">\n                    <div class=\"article__title\">\n                        <span class=\"article__date\">17 April 2026<\/span>\n                        <h3>Briochin innovates for Spring Cleaning: reformulation and refills for its must-haves<\/h3>\n                        <span class=\"article__subtitle\"><\/span>\n                    <\/div>\n                    <button class=\"article__btn\">Read more<\/button>\n                <\/div>\n            <\/figcaption>\n        <\/div>\n    <\/a>\n                    <\/div>\n                        <\/div>\n\n        <div class=\"swiper-nav\">\n            <div class=\"swiper-button-prev swiper-arrow\"><\/div>\n            <div class=\"swiper-button-next swiper-arrow\"><\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n<section class=\"keys\">\n\n            <div class=\"keys__title row\">\n            <h2>Key figures<\/h2>\n        <\/div>\n        <div class=\"keys__list row\">\n\n                                    <div class=\"key\">\n                    <div class=\"key__number\" data-number=\"190\">\n                        \u20ac<span>0<\/span>M<br \/>\r\n<strong>turnover in 2025<\/strong>                    <\/div>\n                <\/div>\n\n                            <div class=\"key\">\n                    <div class=\"key__number\" data-number=\"9\">\n                        <span>0<\/span><br \/>\r\n<strong>brands<\/strong>                    <\/div>\n                <\/div>\n\n                            <div class=\"key\">\n                    <div class=\"key__number\" data-number=\"45\">\n                        Operating in <br \/>\r\n<span>0<\/span> <strong>countries<\/strong>                    <\/div>\n                <\/div>\n\n                            <div class=\"key\">\n                    <div class=\"key__number\" data-number=\"3\">\n                        <span>0<\/span> <strong>production<\/strong><br \/>\r\nplants                    <\/div>\n                <\/div>\n\n                            <div class=\"key\">\n                    <div class=\"key__number\" data-number=\"490\">\n                        <span>0<\/span><br \/>\r\n<strong>employees<\/strong>                    <\/div>\n                <\/div>\n\n                        <\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-4206","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Home - Groupe Alta\u00efr<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/groupe-altair.com\/en\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Home - Groupe Alta\u00efr\" \/>\n<meta property=\"og:url\" content=\"https:\/\/groupe-altair.com\/en\/\" \/>\n<meta property=\"og:site_name\" content=\"Groupe 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