{"id":4718,"date":"2026-04-17T13:34:01","date_gmt":"2026-04-17T11:34:01","guid":{"rendered":"https:\/\/groupe-altair.com\/?p=4718"},"modified":"2026-04-17T13:34:03","modified_gmt":"2026-04-17T11:34:03","slug":"briochin-reinvents-laundry-care-with-three-new-formulas-inspired-by-ingredients","status":"publish","type":"post","link":"https:\/\/groupe-altair.com\/en\/briochin-reinvents-laundry-care-with-three-new-formulas-inspired-by-ingredients\/","title":{"rendered":"Briochin reinvents laundry care with three new formulas inspired by ingredients"},"content":{"rendered":"\n<p>True to its heritage since 1919, Briochin expands its &#8220;Laundry Boosters&#8221; range with three new references combining tradition and innovation. The brand is cementing its position as the leading eco-friendly brand in the laundry care market.<\/p>\n\n\n\n<p><strong>Simple, effective and responsible formulas<\/strong><\/p>\n\n\n\n<p>From April, Briochin launches the Super Stain-Removing Dose with baking soda (+51% effectiveness on certain stains), the Super Whitening Dose with sodium percarbonate, and the Sodium Percarbonate Powder in a large family-size 900 g format. Ready to use, made with 95 to 100% natural-origin ingredients and Ecocert certified, they meet the expectations of households looking for both performance and environmental responsibility.<\/p>\n\n\n\n<p><strong>A range making its mark on the market<\/strong><\/p>\n\n\n\n<p>With these launches, the range now includes seven references. In a market estimated at \u20ac169 million, Briochin holds 7th place and strengthens its position as the eco-friendly leader in laundry care.<\/p>\n\n\n\n<p><strong><a href=\"https:\/\/groupe-altair.com\/wp-content\/uploads\/2026\/04\/CD-DOSE-BRIOCHIN.pdf\">[Download the full press release]<\/a><\/strong><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>True to its heritage since 1919, Briochin expands its &#8220;Laundry Boosters&#8221; range with three new references combining tradition and innovation. The brand is cementing its position as the leading eco-friendly brand in the laundry care market. Simple, effective and responsible formulas From April, Briochin launches the Super Stain-Removing Dose with baking soda (+51% effectiveness on [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":4706,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[51],"tags":[],"class_list":["post-4718","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-innovation"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Briochin reinvents laundry care with three new formulas inspired by ingredients - Groupe Alta\u00efr<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/groupe-altair.com\/en\/briochin-reinvents-laundry-care-with-three-new-formulas-inspired-by-ingredients\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Briochin reinvents laundry care with three new formulas inspired by ingredients - Groupe Alta\u00efr\" \/>\n<meta property=\"og:description\" content=\"True to its heritage since 1919, Briochin expands its &#8220;Laundry Boosters&#8221; range with three new references combining tradition and innovation. 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