{"id":4720,"date":"2026-04-17T13:36:33","date_gmt":"2026-04-17T11:36:33","guid":{"rendered":"https:\/\/groupe-altair.com\/?p=4720"},"modified":"2026-04-17T13:36:34","modified_gmt":"2026-04-17T11:36:34","slug":"briochin-innovates-for-spring-cleaning-reformulation-and-refills-for-its-must-haves","status":"publish","type":"post","link":"https:\/\/groupe-altair.com\/en\/briochin-innovates-for-spring-cleaning-reformulation-and-refills-for-its-must-haves\/","title":{"rendered":"Briochin innovates for Spring Cleaning: reformulation and refills for its must-haves"},"content":{"rendered":"\n

For Spring Cleaning season, Briochin unveils the new formula of its Universal Cleaner and launches refills for its two flagship products \u2014 a further step in the brand’s commitment to environmental responsibility.<\/p>\n\n\n\n

A Universal Cleaner that’s even more effective and now Ecocert certified<\/strong><\/p>\n\n\n\n

Reformulated with 99% natural-origin ingredients, the Universal Cleaner now carries Ecocert certification and comes in a 100% recycled and recyclable bottle. The range has seen +7% value growth and now includes six references.<\/p>\n\n\n\n

The refill: a simple gesture for the planet and the wallet<\/strong><\/p>\n\n\n\n

For both the Universal Cleaner and the Bathroom Cleaner, Briochin now offers practical refills that save 76% plastic compared to a standard format. Bottles can be refilled up to 10 times, making each everyday gesture as economical as it is eco-friendly.<\/p>\n\n\n\n

[Download the full press release]<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

For Spring Cleaning season, Briochin unveils the new formula of its Universal Cleaner and launches refills for its two flagship products \u2014 a further step in the brand’s commitment to environmental responsibility. A Universal Cleaner that’s even more effective and now Ecocert certified Reformulated with 99% natural-origin ingredients, the Universal Cleaner now carries Ecocert certification […]<\/p>\n","protected":false},"author":4,"featured_media":4708,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-4720","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-categorise"],"acf":[],"yoast_head":"\nBriochin innovates for Spring Cleaning: reformulation and refills for its must-haves - Groupe Alta\u00efr<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/groupe-altair.com\/en\/briochin-innovates-for-spring-cleaning-reformulation-and-refills-for-its-must-haves\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Briochin innovates for Spring Cleaning: reformulation and refills for its must-haves - Groupe Alta\u00efr\" \/>\n<meta property=\"og:description\" content=\"For Spring Cleaning season, Briochin unveils the new formula of its Universal Cleaner and launches refills for its two flagship products \u2014 a further step in the brand’s commitment to environmental responsibility. 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