Our beliefs
Here at Altaïr, we believe that excellence, authenticity and responsibility are the cornerstones to reinventing the way we clean and care for our homes. Ever since our founding, we have made it our mission to offer solutions that combine performance and expertise, to transform each and every home into a place that is free from impurities, is pleasing to the eye and sustainable, all under one roof.
Through our iconic brands, including Starwax, Briochin, Marcel’s Green Soap and K.pro, we are proof that performance and environmental responsibility can go hand in hand. No one ever started a transformation alone; this is why we urged a coalition for more eco-friendly cleaning, rallying our partners around the cause of ecodesign, innovation and practices that reduce our impact on health and ecosystems.
Our pledges for
The planet
As manufacturers, we are duty-bound to manage natural resources responsibly. Active in the circular economy, we favour short circuits, improve the recycling of our manufacturing waste and use recycled materials to minimise the impact of our packaging.
We follow an ambitious zero-carbon policy, with objectives approved by the SBTi for 2030, and roll out innovative projects to achieve these.
Our ambition? To optimise our processes for a more sustainable management and to help care for our planet
2030 objective: to cut down greenhouse gas emissions by 42% for scopes 1 and 2, and by 25% for scope 3, compared to 2021.
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Our zero-carbon strategy
Aware of the essential role that companies play in the fight against climate change, we believe in the importance of taking action at our level. After an initial carbon footprint assessment in 2022 and approval of our SBTi targets in 2023, we have set out an ambitious zero-carbon plan. This is based on four strategic pillars: energy, transport, packaging and formulation, to sustainably reduce our emissions and help protect the environment.
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Our consumers
We design safe products, conceived for the modern-day home, prioritising painstakingly selected ingredients and minimising their impact.
Firm believers of the effectiveness of naturally derived ingredients, we develop formulas that are rigorously tested, omitting controversial substances and offering products that are certified to recognised standards. With a tool to calculate the environmental impact of our products, we work every day to reduce their impact, as well as assimilating ecodesign at every stage and rallying our partners to motivate a coalition working for more responsible cleaning and maintenance.
80% of our products will be assessed using our environmental rating system.
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Our environmental rating system
To reduce our environmental impact and help consumers make informed choices, we have created a tool to rate our products’ performance.
The score out of 100, which is colour coded, ensures optimum transparency. This rating helps pinpoint areas for improvement and optimises uses resulting in a smaller environmental footprint.
Our certifications
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Ecocert French label certifying the use of natural and renewable materials, a high level of biodegradability, and environmentally friendly production processes.
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Ecolabel European label that sets specific criteria to limit the environmental impact whilst also ensuring the products maintain a high level of performance.
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PEFC and FSC® Labels that promote sustainable, environmentally friendly, socially beneficial and economically viable forestry.
Our ingredient policy
Here at Altaïr, we are committed to ensuring that all controversial ingredients are banned from our formulations. We work every day with our partners in our laboratories to eliminate any potentially harmful substance, even before regulations require us to do so.
Our Ingredients Policy comprises 20 categories of materials which we are committed to ensuring are not added or removed if present, for reasons owing to toxicity or ecotoxicity, as well as to protect our workers. This approach goes beyond the already strict regulatory requirements that are in place in our industry, and applies across all our brands and our catalogue.
Download our policy
Our employees
We cultivate a stimulating and fulfilling work environment to ensure the well-being of our teams, day after day.
As an employer, our goal is to create a workplace where our employees can flourish and excel, in turn enticing other talents to join us. This means providing comfortable offices, an attractive pay policy, time for socialising together as well as other social events that everyone can get involved in.
Achieving the Best Workplaces award